In store display is not only an art, but also a science. Through visual communication with customers, commodity display takes the commodity itself as the key, uses its shape, color and performance to show the characteristics of the product to customers through the coordination of art form display and environment, so as to enhance the attraction of goods to customers and deepen their understanding of commodities.

Display includes the display of all the display points in the store, such as shelves, counters, stacks, special shapes, freezers, etc. the conventional display standards of these display points include the principle of color matching consistency in addition to the top light and bottom heavy, first in first out, and the proportion of various brand products.

This is a world of looking at the face. You can eat by your face, but depend on your talent. Who can tell me who it is? The same is true of stores, which are hard to attract customers' attention without appearance. Brand design with high appearance value can give customers a perfect first impression. Only by attracting customers into the store can they have the opportunity to promote the first consumption basis.